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Atomic, an AI startup founded by former Tesla supply-chain executives, has raised $12.5 million in funding to expand its software platform for automating supply-chain planning and purchasing.
The company was founded by Michael Rossiter and Neal Suidan, who previously worked on supply-chain and demand-planning operations at Tesla. Atomic is developing AI software designed to help businesses make decisions around inventory, purchasing, and supply planning.
The startup's technology is already being used by companies including DoorDash and HelloFresh, according to TechCrunch. The platform is designed to analyse changing supply and demand conditions and help businesses make purchasing decisions with less manual intervention.
For DoorDash, Atomic's software is being used across its DashMart business. TechCrunch reported that the platform automates a large share of purchasing decisions, with the system helping manage inventory while reducing waste and spoilage for food-related operations.
Atomic's annual recurring revenue has also increased fivefold since the beginning of 2026, according to Jon McNeill, a former Tesla president and founder of DVx Ventures, where Atomic was incubated.
The company is targeting a supply-chain market where businesses often rely on spreadsheetsand manual processes to manage demand forecasts, inventory levels and purchasing. Atomic’s approach uses AI agents and planning software to analyse these variables and recommend or execute decisions.
The funding comes as companies across industries are increasingly exploring AI beyond customer-facing applications, with supply-chain management emerging as an area where businesses can use AI to automate repetitive operational decisions.
Atomic's latest funding will be used to further develop its platform and expand its customer base as the company looks to apply AI-driven automation to more supply-chain operations.
The company was founded by Michael Rossiter and Neal Suidan, who previously worked on supply-chain and demand-planning operations at Tesla. Atomic is developing AI software designed to help businesses make decisions around inventory, purchasing, and supply planning.
The startup's technology is already being used by companies including DoorDash and HelloFresh, according to TechCrunch. The platform is designed to analyse changing supply and demand conditions and help businesses make purchasing decisions with less manual intervention.
For DoorDash, Atomic's software is being used across its DashMart business. TechCrunch reported that the platform automates a large share of purchasing decisions, with the system helping manage inventory while reducing waste and spoilage for food-related operations.
Atomic's annual recurring revenue has also increased fivefold since the beginning of 2026, according to Jon McNeill, a former Tesla president and founder of DVx Ventures, where Atomic was incubated.
The company is targeting a supply-chain market where businesses often rely on spreadsheetsand manual processes to manage demand forecasts, inventory levels and purchasing. Atomic’s approach uses AI agents and planning software to analyse these variables and recommend or execute decisions.
The funding comes as companies across industries are increasingly exploring AI beyond customer-facing applications, with supply-chain management emerging as an area where businesses can use AI to automate repetitive operational decisions.
Atomic's latest funding will be used to further develop its platform and expand its customer base as the company looks to apply AI-driven automation to more supply-chain operations.
