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Amazon has expanded its quick-commerce service, Amazon Now, to more than 120 cities across India, doubling its reach in just two weeks as it
expands its rapid-delivery network.
The latest expansion adds markets including Amritsar, Abohar, Jalandhar, Ambala, Mangaluru, Manipal, Visakhapatnam, Kochi, Changanassery, Bhubaneswar and Karwar. Amazon Now was available in 60 cities in mid- September
Amazon Now's wider reach is supported by nearly 800 micro-fulfilment and urban fulfilment centres. The network positions inventory closer to customers, helping reduce delivery distances and speed up order processing.
Unlike the grocery-focused model that initially drove India’s quick-commerce boom, Amazon Now offers a broader selection of products. Its catalogue includes groceries, personal-care and beauty products, fashion,small appliances, and home and kitchen items.
The expansion comes as rapid delivery becomes a larger part of India’s e- commerce market. Platforms are increasingly extending quick-commerce beyond everyday essentials, with product selection, delivery coverage and fulfilment capacity emerging as key areas of competition.
Amazon is expanding alongside established players including Blinkit, Zepto, Swiggy Instamart and Flipkart Minutes. The companies are increasing their presence across Indian markets while broadening the range of products available through rapid-delivery services.
Amazon has set a longer-term target of taking Amazon Now to more than 300 cities. The company announced the plan in June as part of its broader effort to expand its rapid-delivery network beyond the country’s largest urban centres.
To support that expansion, Amazon is also investing in fulfilment infrastructure. Larger urban fulfilment centres can accommodate a wider assortment of products, while smaller facilities help position frequently ordered items closer to customers.
The service has already generated significant sales activity. Amazon Now crossed $1 billion in annualised gross sales in India based on the three months preceding the company's September 2025 announcement.
Amazon has also said orders on the platform have doubled every quarter since its launch.
The latest rollout comes ahead of India's festive shopping season, a period when e-commerce companies typically prepare for higher consumer demand. Amazon’s Great Indian Festival is scheduled to begin on October 8, creating another important period for the company to deploy its expanded delivery network.
Scaling rapid delivery across a wider range of cities will require Amazon to balance inventory availability, fulfilment capacity, delivery costs and customer demand. The expansion therefore represents not only a broader geographic rollout but also a test of how effectively the company can extend its quick-commerce model across India's diverse urban markets.
Amazon Now’s move beyond 120 cities brings the service closer to its stated goal of reaching more than 300 markets. Its next phase of expansion will show how quickly Amazon can scale rapid delivery while maintaining product availability and service levels across a broader customer base.
The latest expansion adds markets including Amritsar, Abohar, Jalandhar, Ambala, Mangaluru, Manipal, Visakhapatnam, Kochi, Changanassery, Bhubaneswar and Karwar. Amazon Now was available in 60 cities in mid- September
Amazon Now's wider reach is supported by nearly 800 micro-fulfilment and urban fulfilment centres. The network positions inventory closer to customers, helping reduce delivery distances and speed up order processing.
Unlike the grocery-focused model that initially drove India’s quick-commerce boom, Amazon Now offers a broader selection of products. Its catalogue includes groceries, personal-care and beauty products, fashion,small appliances, and home and kitchen items.
The expansion comes as rapid delivery becomes a larger part of India’s e- commerce market. Platforms are increasingly extending quick-commerce beyond everyday essentials, with product selection, delivery coverage and fulfilment capacity emerging as key areas of competition.
Amazon is expanding alongside established players including Blinkit, Zepto, Swiggy Instamart and Flipkart Minutes. The companies are increasing their presence across Indian markets while broadening the range of products available through rapid-delivery services.
Amazon has set a longer-term target of taking Amazon Now to more than 300 cities. The company announced the plan in June as part of its broader effort to expand its rapid-delivery network beyond the country’s largest urban centres.
To support that expansion, Amazon is also investing in fulfilment infrastructure. Larger urban fulfilment centres can accommodate a wider assortment of products, while smaller facilities help position frequently ordered items closer to customers.
The service has already generated significant sales activity. Amazon Now crossed $1 billion in annualised gross sales in India based on the three months preceding the company's September 2025 announcement.
Amazon has also said orders on the platform have doubled every quarter since its launch.
The latest rollout comes ahead of India's festive shopping season, a period when e-commerce companies typically prepare for higher consumer demand. Amazon’s Great Indian Festival is scheduled to begin on October 8, creating another important period for the company to deploy its expanded delivery network.
Scaling rapid delivery across a wider range of cities will require Amazon to balance inventory availability, fulfilment capacity, delivery costs and customer demand. The expansion therefore represents not only a broader geographic rollout but also a test of how effectively the company can extend its quick-commerce model across India's diverse urban markets.
Amazon Now’s move beyond 120 cities brings the service closer to its stated goal of reaching more than 300 markets. Its next phase of expansion will show how quickly Amazon can scale rapid delivery while maintaining product availability and service levels across a broader customer base.
