15
Organisations are expected to increase spending on cybersecurity as they respond to evolving digital threats and the growing use of artificial intelligence, according to a new PwC report. The
findings show that cybersecurity remains a key investment area for businesses, with leaders increasingly focusing on technologies and measures that can strengthen digital resilience.
Artificial intelligence is emerging as an important part of this spending, as organisations explore its use in areas such as threat detection, security operations and incident response. At the same time, the growing adoption of AI is creating new security challenges, requiring companies to assess risks associated with AI systems alongside existing threats.
PwC's research also highlights the importance of balancing investment between preventing cyber incidents and responding to them. Businesses are facing a threat landscape that includes risks related to cloud environments, third-party technology providers, connected systems and AI.
The report indicates that organisations are increasingly bringing cybersecurity into broader business and risk-management discussions. Board-level oversight and stronger integration between cybersecurity and business continuity planning are becoming important as companies seek to reduce the potential impact of cyber incidents.
PwC said organisations also need to strengthen their cyber resilience by combining technology investment with workforce skills, risk assessment and effective governance. As digital adoption continues, the report suggests that cybersecurity strategies will need to evolve alongside emerging technologies rather than focus only on responding to attacks after they occur.
Artificial intelligence is emerging as an important part of this spending, as organisations explore its use in areas such as threat detection, security operations and incident response. At the same time, the growing adoption of AI is creating new security challenges, requiring companies to assess risks associated with AI systems alongside existing threats.
PwC's research also highlights the importance of balancing investment between preventing cyber incidents and responding to them. Businesses are facing a threat landscape that includes risks related to cloud environments, third-party technology providers, connected systems and AI.
The report indicates that organisations are increasingly bringing cybersecurity into broader business and risk-management discussions. Board-level oversight and stronger integration between cybersecurity and business continuity planning are becoming important as companies seek to reduce the potential impact of cyber incidents.
PwC said organisations also need to strengthen their cyber resilience by combining technology investment with workforce skills, risk assessment and effective governance. As digital adoption continues, the report suggests that cybersecurity strategies will need to evolve alongside emerging technologies rather than focus only on responding to attacks after they occur.
