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Instagram is testing a new video format that allows selected creators to upload horizontal videos of up to 90 minutes, as the platform expands its focus beyond short-form content.
The feature, called “Features,” is designed for creators producing longer content, including podcasts, comedy shows and full-length episodes. The trial is underway with selected creators in Brazil and a small group in the United States, according to reports published on October 26, 2026.
The new format will connect short-form Reels with longer videos, allowing viewers to discover clips and continue watching the full content on Instagram. The company is also exploring ways to improve video discovery and organise episodic content on creator profiles.
The move could strengthen Instagram’s competition with YouTube in the long-form video market. By offering both short clips and extended videos, the platform aims to keep audiences engaged without requiring them to move to other services.
However, the feature remains in testing, and Instagram has not announced a general release date. The company is also exploring ways for creators to earn through brand partnerships, fan support and performance-based incentives, but a long-term monetisation model has not yet been confirmed.
The development reflects Instagram’s broader strategy to expand its video offerings and attract creators whose content extends beyond short clips. Its success will depend on audience engagement, creator adoption and the availability of sustainable revenue opportunities.
The feature, called “Features,” is designed for creators producing longer content, including podcasts, comedy shows and full-length episodes. The trial is underway with selected creators in Brazil and a small group in the United States, according to reports published on October 26, 2026.
The new format will connect short-form Reels with longer videos, allowing viewers to discover clips and continue watching the full content on Instagram. The company is also exploring ways to improve video discovery and organise episodic content on creator profiles.
The move could strengthen Instagram’s competition with YouTube in the long-form video market. By offering both short clips and extended videos, the platform aims to keep audiences engaged without requiring them to move to other services.
However, the feature remains in testing, and Instagram has not announced a general release date. The company is also exploring ways for creators to earn through brand partnerships, fan support and performance-based incentives, but a long-term monetisation model has not yet been confirmed.
The development reflects Instagram’s broader strategy to expand its video offerings and attract creators whose content extends beyond short clips. Its success will depend on audience engagement, creator adoption and the availability of sustainable revenue opportunities.
